Small Business Saturday
Support local entrepreneurs and shop small on Small Business Saturday! This special day encourages consumers to support small and local businesses in their communities. From unique boutiques to family restaurants, small businesses are the backbone of local economies and offer personalized service and unique products you won't find anywhere else.
About Small Business Saturday
Support local entrepreneurs and shop small on Small Business Saturday! This special day encourages consumers to support small and local businesses in their communities. From unique boutiques to family restaurants, small businesses are the backbone of local economies and offer personalized service and unique products you won't find anywhere else.
History & origins
Small Business Saturday was founded by American Express in 2010 to encourage shoppers to support local, independent businesses during the holiday shopping season. The U.S. Small Business Administration began officially co-sponsoring the observance in 2011, helping turn it into a recurring shopping tradition in the United States. It is celebrated each year on the Saturday after Thanksgiving.
Why it matters
Small Business Saturday directs holiday spending toward small businesses that are major employers and a key source of local jobs. Spending at neighborhood shops, restaurants, and service providers can keep more money circulating in the community and help independent businesses compete during the busiest retail period of the year.
How to celebrate
Shop at local small businesses instead of big chain stores. Discover new restaurants, boutiques, and service providers in your area. Share photos and reviews of small businesses on social media to help them gain visibility. Buy gift cards from local businesses for holiday presents. Recommend your favorite small businesses to friends and family.
Facts
- Small Business Saturday was created by American Express in 2010
- Small businesses employ nearly half of all American workers
- For every $100 spent at a local business, $68 stays in the community
- There are over 30 million small businesses in the United States
- Small businesses create two-thirds of new jobs in America
Upcoming dates
- Sunday, November 29, 2026
- Monday, November 29, 2027
- Wednesday, November 29, 2028
- Thursday, November 29, 2029
- Friday, November 29, 2030
Frequently asked questions
When is Small Business Saturday in 2026?
Small Business Saturday in 2026 is on Sunday, November 29, 2026.
What is Small Business Saturday?
Small Business Saturday is a day that encourages people to shop at small, local, and independent businesses. It is meant to boost community-based businesses during the holiday season.
Who started Small Business Saturday?
American Express started Small Business Saturday in 2010. The U.S. Small Business Administration began officially co-sponsoring it in 2011.
How do you celebrate Small Business Saturday?
You celebrate by shopping at local stores, dining at independent restaurants, and buying gift cards or services from small businesses. Sharing reviews and recommendations also helps businesses reach new customers.
Is Small Business Saturday an official holiday?
No, Small Business Saturday is not a federal holiday. It is a retail observance and community campaign focused on supporting small businesses.
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