Singles' Day
Shop the world's biggest online shopping day on Singles' Day! Originally from China, this global phenomenon has become the largest 24-hour shopping event worldwide, surpassing Black Friday and Cyber Monday combined. Retailers worldwide offer massive discounts on November 11th.
About Singles' Day
Shop the world's biggest online shopping day on Singles' Day! Originally from China, this global phenomenon has become the largest 24-hour shopping event worldwide, surpassing Black Friday and Cyber Monday combined. Retailers worldwide offer massive discounts on November 11th.
History & origins
Singles' Day began in China in 1993, when students at Nanjing University created it as a day to celebrate being single. It was originally an informal anti-Valentine's Day observance, not a formal holiday. In 2009, Alibaba turned November 11 into the 11.11 Global Shopping Festival, which helped transform Singles' Day into a major e-commerce event across China and beyond.
Why it matters
Singles' Day matters because it is now one of the biggest retail moments in global online shopping, with huge sales, deep discounts, and intense competition among brands. It also reflects how digital commerce can reshape a cultural observance into a major economic event, influencing consumer behavior, logistics, and international retail strategies.
How to celebrate
Shop online for incredible Singles' Day deals. Compare prices across global retailers. Take advantage of flash sales throughout the day. Buy products from international sellers. Share the best deals on social media.
Facts
- Singles' Day generates over $100 billion in sales globally
- It's the largest shopping day in the world by sales volume
- Started in China as an anti-Valentine's Day for singles
- Major US retailers now participate in Singles' Day
- Sales typically start at midnight and last 24 hours
Frequently asked questions
When is Singles' Day in 2026?
Singles' Day in 2026 is on Wednesday, November 11, 2026.
What is Singles' Day?
Singles' Day is a shopping holiday that started as a celebration for single people. It later evolved into a massive online sales event, especially in China.
Who started Singles' Day?
Singles' Day was started by students at Nanjing University in China. It began as an informal campus tradition in 1993.
How do people celebrate Singles' Day?
Many people celebrate by shopping online for special deals and flash sales. Others treat it as a playful anti-Valentine's Day with friends, gifts, or social events.
Is Singles' Day an official holiday?
No, Singles' Day is not an official public holiday. It is an informal observance that became a major commercial shopping event.
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