Amazon Prime Day
Shop Amazon's biggest sale! Prime Day offers exclusive deals for Prime members - electronics, home goods, fashion, and more at deep discounts. Other retailers compete with their own sales, making it a massive shopping event.
About Amazon Prime Day
Shop Amazon's biggest sale! Prime Day offers exclusive deals for Prime members - electronics, home goods, fashion, and more at deep discounts. Other retailers compete with their own sales, making it a massive shopping event.
History & origins
Amazon Prime Day began on July 15, 2015, when Amazon launched it as a global shopping event to mark the company’s 20th birthday and reward Prime members. Amazon introduced it in the United States and several other countries, and the event later expanded from a 24-hour sale into a longer annual deal event. The exact timing and length have changed in different years, but its origin as an Amazon-created Prime member sale is clear.
Why it matters
Amazon Prime Day has become a major shopping moment because it concentrates deep discounts on electronics, home goods, fashion, and Amazon devices in a short window. It also pushes rival retailers to run competing sales, which can lower prices across the online shopping market and influence summer spending patterns.
How to celebrate
Join Amazon Prime for exclusive deals (or use free trial). Set deal alerts for wish list items. Compare prices across retailers. Shop Lightning Deals quickly. Share best Prime Day finds.
Facts
- Prime Day started in 2015 for Amazon's 20th anniversary
- It generates billions in sales over 48 hours
- Now rivals Black Friday and Cyber Monday
- Other retailers launch competing sales
- Best deals are on Amazon devices and electronics
Frequently asked questions
When is Amazon Prime Day in 2026?
Amazon Prime Day in 2026 is on Wednesday, July 15, 2026.
What is Amazon Prime Day?
Amazon Prime Day is Amazon’s annual sale for Prime members. It features limited-time discounts across many categories, including electronics, home, fashion, and Amazon-branded products.
Who started Amazon Prime Day?
Amazon started Prime Day. The event launched in 2015 as an internal Amazon promotion for Prime members, rather than as an outside holiday or traditional observance.
How do you celebrate Amazon Prime Day?
The easiest way to celebrate is to compare deals, watch Lightning Deals, and shop items you already planned to buy. Many shoppers also use it to price-check against other retailers and look for Amazon device discounts.
Is Amazon Prime Day an official holiday?
No, Amazon Prime Day is not a public holiday. It is a commercial shopping event created by Amazon for Prime members.
Share
Help others discover this day by sharing it.