National Small Business Saturday
Shop small and support local communities on National Small Business Saturday! This important shopping day encourages consumers to support small, local businesses in their communities. From family-owned restaurants to boutique stores, discover the unique products and personalized service that small businesses offer while helping to strengthen local economies.
About National Small Business Saturday
Shop small and support local communities on National Small Business Saturday! This important shopping day encourages consumers to support small, local businesses in their communities. From family-owned restaurants to boutique stores, discover the unique products and personalized service that small businesses offer while helping to strengthen local economies.
History & origins
National Small Business Saturday was created by American Express in 2010 to encourage people to shop at local and independent businesses during the holiday season. The U.S. Small Business Administration began officially cosponsoring the observance in 2011, helping make it a recognized annual shopping event in the United States. It is observed each year on the Saturday after Thanksgiving and sits between Black Friday and Cyber Monday.
Why it matters
National Small Business Saturday matters because small businesses are major drivers of local employment and community spending. Money spent at neighborhood shops and restaurants is more likely to circulate locally, which can support jobs, keep downtowns active, and strengthen community identity.
How to celebrate
Visit local small businesses in your community and make purchases. Share your favorite small businesses on social media to help promote them. Leave positive reviews for local businesses you love. Attend small business events or markets in your area. Consider starting your own small business or supporting a friend's entrepreneurial venture.
Facts
- Small Business Saturday was created by American Express in 2010
- Small businesses create 2 out of every 3 new jobs in America
- For every $100 spent at a local business, $68 stays in the community
- Small businesses employ nearly half of all private sector employees
- Small Business Saturday has generated over $120 billion in sales since its inception
Upcoming dates
- Sunday, November 29, 2026
- Monday, November 29, 2027
- Wednesday, November 29, 2028
- Thursday, November 29, 2029
- Friday, November 29, 2030
Frequently asked questions
When is National Small Business Saturday in 2026?
National Small Business Saturday in 2026 is on Sunday, November 29, 2026.
What is National Small Business Saturday?
National Small Business Saturday is a shopping observance that encourages people to support small, local, and independently owned businesses. It highlights neighborhood shops, restaurants, service providers, and other community businesses.
Who started National Small Business Saturday?
American Express started National Small Business Saturday in 2010. The U.S. Small Business Administration began officially cosponsoring it in 2011.
How do you celebrate National Small Business Saturday?
You celebrate by shopping at local stores, dining at independent restaurants, and sharing your favorite small businesses with others. Leaving reviews, posting on social media, and buying gift cards are simple ways to help.
Is National Small Business Saturday the same as Black Friday?
No, it is a different observance focused on supporting small businesses. Black Friday is the day after Thanksgiving, while Small Business Saturday is the following Saturday.
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