National Coupon Day

History & origins

National Coupon Day is an informal shopping observance in the United States that encourages shoppers to use coupons, discounts, and loyalty offers to cut everyday costs. Its exact founder is unclear, and it does not appear to trace back to a single official proclamation or a long-running civic tradition. The broader coupon story is much older: Coca-Cola is widely credited with issuing one of the first major consumer coupons in 1887, helping popularize coupon marketing in the U.S.

Why it matters

National Coupon Day highlights a simple way households can stretch budgets, especially when grocery and household prices are top of mind. It also reflects how shopping has changed, with digital coupons and store apps making savings easier to find and use alongside traditional paper coupons.

How to celebrate

Collect and use coupons for your regular shopping trips. Download coupon apps and sign up for store loyalty programs. Organize your coupons for maximum efficiency and savings. Share coupon tips and deals with friends and family. Calculate how much money you save using coupons.

Facts

• The first coupon was created in 1887 for Coca-Cola
• Americans redeem about 3 billion coupons annually
• Digital coupons are growing faster than traditional paper coupons
• The average coupon saves shoppers about $1.50
• Extreme couponing can save up to 90% on grocery bills

Upcoming dates

• Friday, September 18, 2026
• Saturday, September 18, 2027
• Monday, September 18, 2028
• Tuesday, September 18, 2029
• Wednesday, September 18, 2030