National Coupon Month

History & origins

National Coupon Month is an informal September observance in the United States that encourages shoppers to use coupons, promo codes, loyalty offers, and other discounts to stretch their budgets. Its exact origin and founder are unclear, and it appears to have been popularized through retail and savings-focused media rather than a single formal proclamation. Couponing itself has a much longer history: Coca-Cola is widely credited with issuing one of the first modern coupons in 1887, helping make the concept part of American consumer culture.

Why it matters

National Coupon Month matters because small discounts can add up fast on groceries, household basics, school supplies, and seasonal purchases. It also reflects a broader shift toward digital savings, with many shoppers now relying on apps, browser extensions, and store rewards programs to manage rising everyday costs.

How to celebrate

Download coupon apps and browser extensions. Clip physical and digital coupons. Learn coupon stacking strategies. Join store loyalty programs. Share coupon tips with friends. Track your savings throughout the month.

Facts

• Over 80% of Americans use coupons
• The first coupon was issued by Coca-Cola in 1887
• Americans save over $3 billion annually with coupons
• Digital coupons are increasingly popular
• Extreme couponers can save 90% or more on groceries