Small Business Saturday

Support local entrepreneurs and shop small on Small Business Saturday! This special day encourages consumers to support small and local businesses in their communities. From unique boutiques to family restaurants, small businesses are the backbone of local economies and offer personalized service and unique products you won't find anywhere else.

History & Origins

Shopping-related observances are typically created by retail industries, marketing associations, or consumer advocacy groups to promote commerce and consumer awareness.

Why It Matters

Shopping observances can promote economic activity, consumer awareness, and support for local businesses and artisans.

How to Celebrate

Shop at local small businesses instead of big chain stores. Discover new restaurants, boutiques, and service providers in your area. Share photos and reviews of small businesses on social media to help them gain visibility. Buy gift cards from local businesses for holiday presents. Recommend your favorite small businesses to friends and family.

Fun Facts

• Small Business Saturday was created by American Express in 2010
• Small businesses employ nearly half of all American workers
• For every $100 spent at a local business, $68 stays in the community
• There are over 30 million small businesses in the United States
• Small businesses create two-thirds of new jobs in America