National Small Business Saturday

Shop small and support local communities on National Small Business Saturday! This important shopping day encourages consumers to support small, local businesses in their communities. From family-owned restaurants to boutique stores, discover the unique products and personalized service that small businesses offer while helping to strengthen local economies.

History & Origins

Shopping-related observances are typically created by retail industries, marketing associations, or consumer advocacy groups to promote commerce and consumer awareness.

Why It Matters

Shopping observances can promote economic activity, consumer awareness, and support for local businesses and artisans.

How to Celebrate

Visit local small businesses in your community and make purchases. Share your favorite small businesses on social media to help promote them. Leave positive reviews for local businesses you love. Attend small business events or markets in your area. Consider starting your own small business or supporting a friend's entrepreneurial venture.

Fun Facts

• Small Business Saturday was created by American Express in 2010
• Small businesses create 2 out of every 3 new jobs in America
• For every $100 spent at a local business, $68 stays in the community
• Small businesses employ nearly half of all private sector employees
• Small Business Saturday has generated over $120 billion in sales since its inception