Small Business Saturday
Support local entrepreneurs and shop small on Small Business Saturday! This special day encourages consumers to support small and local businesses in their communities. From unique boutiques to family restaurants, small businesses are the backbone of local economies and offer personalized service and unique products you won't find anywhere else.
About Small Business Saturday
Support local entrepreneurs and shop small on Small Business Saturday! This special day encourages consumers to support small and local businesses in their communities. From unique boutiques to family restaurants, small businesses are the backbone of local economies and offer personalized service and unique products you won't find anywhere else.
History & origins
Small Business Saturday is listed in this site's 2026 calendar for November 29. Informal "national days" are often promoted by communities, trade groups, and brands; origins and official proclamations vary by country and year. Support local entrepreneurs and shop small on Small Business Saturday! This special day encourages consumers to support small and local businesses in their communities. Because many such observances are cultural or promotional rather than statutory, treat dates as a planning guide and confirm local events separately.
Why it matters
Observing Small Business Saturday gives people a shared anchor to explore shopping themes—small-business, local, November, entrepreneurs, community—and to coordinate learning, gatherings, or giving around that focus. Support local entrepreneurs and shop small on Small Business Saturday! This special day encourages consumers to support small and local businesses in their communities. From unique boutiques to family restaurants, small businesses are the backbone of local economies and offer personalized service and unique products you won't find anywhere else.
How to celebrate
Shop at local small businesses instead of big chain stores. Discover new restaurants, boutiques, and service providers in your area. Share photos and reviews of small businesses on social media to help them gain visibility. Buy gift cards from local businesses for holiday presents. Recommend your favorite small businesses to friends and family.
Facts
- Small Business Saturday was created by American Express in 2010
- Small businesses employ nearly half of all American workers
- For every $100 spent at a local business, $68 stays in the community
- There are over 30 million small businesses in the United States
- Small businesses create two-thirds of new jobs in America
Upcoming dates
- Sunday, November 29, 2026
- Monday, November 29, 2027
- Wednesday, November 29, 2028
- Thursday, November 29, 2029
- Friday, November 29, 2030
Frequently asked questions
When is Small Business Saturday in 2026?
This edition lists Small Business Saturday on 2026-11-29 (November 29). Many recurring observances keep the same month and day each year.
What is Small Business Saturday?
Support local entrepreneurs and shop small on Small Business Saturday! This special day encourages consumers to support small and local businesses in their communities. From unique boutiques to family restaurants, small businesses are the backbone of local economies and offer personalized service and unique products you won't find anywhere else.
How do people celebrate Small Business Saturday?
Shop at local small businesses instead of big chain stores. Discover new restaurants, boutiques, and service providers in your area. Share photos and reviews of small businesses on social media to help them gain visibility. Buy gift cards from local businesses for holiday presents. Recommend your favorite small businesses to friends and family.
Is Small Business Saturday a federal holiday?
Small Business Saturday is widely treated as an informal observance and is not a U.S. federal public holiday unless a government source explicitly declares one.
What topics relate to Small Business Saturday?
Common themes include: small-business, local, November, entrepreneurs, community. Use tags and related pages on this site to explore similar celebrations.
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