World Tourism Day

History & origins

World Tourism Day is listed in this site's 2026 calendar for September 27. Informal "national days" are often promoted by communities, trade groups, and brands; origins and official proclamations vary by country and year. Explore the world on World Tourism Day! The UN recognizes tourism's cultural and economic importance globally. Because many such observances are cultural or promotional rather than statutory, treat dates as a planning guide and confirm local events separately.

Why it matters

Observing World Tourism Day gives people a shared anchor to explore international themes—tourism, travel, September, global, destinations—and to coordinate learning, gatherings, or giving around that focus. Explore the world on World Tourism Day! The UN recognizes tourism's cultural and economic importance globally. Plan trips, learn about destinations, and appreciate how travel connects people across cultures and drives economies worldwide.

How to celebrate

Plan your next trip. Learn about different tourist destinations. Support sustainable tourism. Share travel experiences. Explore local tourist attractions. Book future travel deals.

Facts

• Tourism generates over $9 trillion globally annually
• 1 in 10 jobs worldwide are in tourism
• International tourist arrivals exceed 1.4 billion annually
• Tourism promotes cultural exchange and understanding
• The US is a top tourism destination and source of travelers

Upcoming dates

• Sunday, September 27, 2026
• Monday, September 27, 2027
• Wednesday, September 27, 2028
• Thursday, September 27, 2029
• Friday, September 27, 2030