World Nutella Day
Spread the love on World Nutella Day! Fans worldwide celebrate this iconic hazelnut chocolate spread. From breakfast to dessert, Nutella has become a global phenomenon with passionate followers in over 160 countries.
About World Nutella Day
Spread the love on World Nutella Day! Fans worldwide celebrate this iconic hazelnut chocolate spread. From breakfast to dessert, Nutella has become a global phenomenon with passionate followers in over 160 countries.
History & origins
World Nutella Day was created on February 5, 2007 by Italo-American blogger Sara Rosso as a fan celebration of Nutella, the hazelnut cocoa spread made by Ferrero. Ferrero now describes the observance as a fan-created day that has been celebrated every year since. The event is informal rather than a government holiday, and it grew out of social-media sharing and fan recipes across the world.
Why it matters
World Nutella Day matters because it turns an everyday food into a shared cultural moment, especially for fans who use it in breakfasts, desserts, and home baking. It also reflects how a branded food can build a global community, with celebrations centered on photos, recipes, and the hashtag #WorldNutellaDay.
How to celebrate
Eat Nutella on toast, pancakes, or fruit. Try Nutella recipes. Make Nutella desserts. Share Nutella creations. Post Nutella photos with #WorldNutellaDay.
Facts
- Nutella was created in Italy in 1964
- One jar of Nutella is sold every 2.5 seconds worldwide
- Ferrero uses 25% of global hazelnut production for Nutella
- Nutella is sold in over 160 countries
- Nutella was born from WWII chocolate shortages
Upcoming dates
- Thursday, February 5, 2026
- Friday, February 5, 2027
- Saturday, February 5, 2028
- Monday, February 5, 2029
- Tuesday, February 5, 2030
Frequently asked questions
When is World Nutella Day in 2026?
World Nutella Day in 2026 is on Thursday, February 5, 2026.
What is World Nutella Day?
World Nutella Day is an informal celebration of Nutella and the people who love it. Fans usually mark it by sharing recipes, photos, and favorite ways to eat the spread.
Who started World Nutella Day?
Sara Rosso started World Nutella Day in 2007. Ferrero later recognized the fan-created observance and says it has been celebrated annually since.
How do you celebrate World Nutella Day?
You can celebrate by eating Nutella on toast, pancakes, fruit, or in desserts. Many people also post Nutella creations online with #WorldNutellaDay.
Is World Nutella Day an official holiday?
No, World Nutella Day is an informal observance, not an official public holiday. It is a fan-created food day centered on Nutella appreciation.
Share
Help others discover this day by sharing it.