World Tourism Day

Explore the world on World Tourism Day! The UN recognizes tourism's cultural and economic importance globally. Plan trips, learn about destinations, and appreciate how travel connects people across cultures and drives economies worldwide.

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World Tourism Day - Explore the world on World Tourism Day! The UN recognizes tourism's cultural and economic importance globally. Plan trips, learn about destinations, and appreciate how travel connects people across cultures and drives economies worldwide.

About World Tourism Day

History & origins

World Tourism Day is an international observance led by UN Tourism and celebrated every year on September 27. It was first celebrated in 1980, with the date chosen to mark the anniversary of the UN Tourism Statutes adopted on September 27, 1970. The observance grew out of the organization’s effort to highlight tourism’s social, cultural, political, and economic value across the world.

Why it matters

World Tourism Day matters because tourism supports jobs, local businesses, and public revenue in destinations of all sizes. It also helps connect people across cultures, making it a useful reminder to travel responsibly and support sustainable tourism.

How to celebrate

Plan your next trip. Learn about different tourist destinations. Support sustainable tourism. Share travel experiences. Explore local tourist attractions. Book future travel deals.

Facts

Tourism generates over $9 trillion globally annually
1 in 10 jobs worldwide are in tourism
International tourist arrivals exceed 1.4 billion annually
Tourism promotes cultural exchange and understanding
The US is a top tourism destination and source of travelers

Upcoming dates

Sunday, September 27, 2026
Monday, September 27, 2027
Wednesday, September 27, 2028
Thursday, September 27, 2029
Friday, September 27, 2030

Frequently asked questions

When is World Tourism Day in 2026?

World Tourism Day in 2026 is on Sunday, September 27, 2026.

What is World Tourism Day?

World Tourism Day is a global observance that recognizes the importance of tourism. It highlights tourism’s cultural exchange, economic impact, and role in sustainable development.

Who started World Tourism Day?

World Tourism Day was introduced by UN Tourism, formerly known as the World Tourism Organization. It first began in 1980 to bring attention to the value of tourism worldwide.

How do you celebrate World Tourism Day?

You can celebrate by learning about destinations, planning a future trip, or supporting local attractions and tourism businesses. Many people also use the day to focus on sustainable and culturally respectful travel.

Is World Tourism Day an official UN observance?

Yes, World Tourism Day is an official international observance associated with UN Tourism and the United Nations. It is recognized to promote awareness of tourism’s importance around the world.

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